Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. huru.ai Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do.